Increasing Case Deflection in Service Cloud to Reduce Support Costs
Salesforce launched Service Cloud to build something similar to Google for customer support operations. Today support operations in companies like Philips, Financial Times, Facebook, Virgin America,...
View ArticleIntegrating Surveys for Enhanced Customer Support
As per Forrester, “Less than one-third of companies take the time to assess the quality of their customer service”. 58% companies using Service Cloud don’t have customer surveys implemented. Survey...
View ArticleMonitoring Customer Support Performance with SLA Implementation
If you are a customer support manager, chances are that you have an SLA system setup. However, an effective SLA implementation is where most of the customer support executives get stuck. Now, why do…
View Article10 Best Practices to Increase Customer Support ROI with an Effective...
As per Forrester, “By building a knowledge base (KB) for your support team, you can increase the agent efficiency by 30% and witness 40% average dip in the overall support costs, within a year”.…
View Article10 Best Practices to Increase Customer Support ROI with an Effective...
Continuing from the previous post on best practices, here are five more- 6. Re-Purpose Content… If you have a piece of content and it resonates well with your audience, then why not create more
View ArticleGrazitti at Dreamforce’14
It’s less than 3 weeks to go for Dreamforce’2014 and we’re excited to announce that we are an Exhibitor at one of the biggest Cloud CRM events of the year. Drop by our Booth…
View ArticleHow to Stay on Top of your Schedules at Dreamforce’14?
Ever wondered how easy life would be if you could manage your Salesforce events on-the-go? Well, with ZakCalendar™, the calendar app powered by Salesforce 1, offered by Grazitti™, you can stay on top of…
View ArticleQuick Steps to Keep your Data Clean
“Dedupe and clean up your CRM before you connect your marketing automation system. Be sure to have the CRM enforce data quality through dupe blockers, ISO Country Picklists, and required fields” Josh...
View ArticleMastering the Skill of Pre-Qualifying Leads
Learning how to properly qualify a lead can be the difference between earning a lucrative business deal or wasting lots of resources and energy – carrying water in a sieve. Source- Marketing Sherpa What …
View ArticleHow to win big with Engagement Marketing?
As per Forbes Insights study, “97% of companies see the issue of engagement as very or somewhat important.” What is Engagement Marketing? Engagement Marketing is all about connecting with people.… It’s...
View ArticleHow to Succeed at Progressive Profiling?
“Keeping forms as short as possible is a best practice, but sometimes you really need extra data in particular circumstances. That’s where conditional form logic is very handy.” Jay Baer, renowned...
View ArticleWhat Marketo’s December Release Has In Store For You?
The December 2014 release expands upon these features, including some additional upgrades to the real-time personalization platform and improvements to Marketo’s workspaces. The following key features...
View Article7 Ways You Are Doing Lead Scoring Wrong
Have you ever wondered, what is causing the gap between your leads becoming MQLs and leads which truly qualify as sales ready? According to Gartner, 70% of sales leads are not properly leveraged or…
View ArticleTurbocharge Your Sales Cycle with Marketing Automation
The faster is your sales cycle, the more revenue you hope to accrue. However, how do you move your sales cycle up a gear? One of the way is to supercharge it by implementing…
View ArticleTransform your Lead Database with the Contact Washing Machine
Bad data – whether gathered, purchased or downloaded, costs companies billions every year in lost productivity and wasted resources. As per data.com, it costs $1 to verify every record, and this cost...
View ArticleHow Can You Leverage Marketing Automation at Events?
A recent report from Sagefrog Marketing Group says, “Trade shows and events provide the highest ROI” – this clearly depicts that event marketing has great potential. And this is the reason why B2B...
View ArticleLatest Marketo Updates – March 2015 Release & Spring 2015 Product Release
Marketo’s marvelous moves adds all the more mauve in the March & April’s miraculous updates… Marketo’s March Release adds some exciting new features that make their roadmap for year ahead. The...
View Article5 Key Takeaways of Marketo Summit
Another Marketo Summit has come and gone. And this is a must say that the “Inspiration in the Nation” truly inspired us! More than 6,000 marketers and industry leaders gather in San Francisco to…
View ArticleDeeper View into Customer Behavior with Lithium-Salesforce Connector
Lithium to Salesforce connector… Lithium provides a platform for customer communities which nurtures interactions between customers and the brand. The Lithium community integration with Salesforce...
View ArticleMastering the Skill of Pre-Qualifying Leads
Learning how to properly qualify a lead can be the difference between earning a lucrative business deal or wasting lots of resources and energy – carrying water in a sieve. Source- Marketing Sherpa What …
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